Business Growth DNA

Unlock your business potential

A FREE assessment to help owner-managers accelerate business growth.

  • Developed via research with successful UK business owners
  • Complete the assessment in just 15–20 minutes
  • Instantly download your free comprehensive report
  • Benchmark yourself against other successful UK entrepreneurs
  • Take action and unlock growth

How it Works

Developed via research with successful UK entrepreneurs, Business Growth DNA is a free online assessment for owner-managers of businesses with a turnover between £0.5m and £20m.

1

Identify

Complete the Business Growth DNA assessment in just 20 minutes

2

Review

Benchmark your profile report against the profile of a successful UK owner-manager

3

Take action

Access information and resources to help your business grow


Your responses to the Business Growth DNA questions will be used to determine a personalised score against 16 factors that our research indicates contribute to your ability to grow your business. You can then benchmark your score for each factor against the optimal profile of a successful UK owner-manager who has successfully grown their business beyond £1M turnover per annum.

Collaborative Approach

Explores your approach to team development

VUCA Orientation

Assesses your response to business risks and opportunities

Requirement to Delegate

Measures your attitude to devolving responsibility to others

Outcome Orientation

Explores your motivations and goal setting strategy

Evidence Focus

Assesses your approach to evaluating opportunities and solving problems

Balanced Outlook

Measures your focus on skills deployment and connectivity.

Research

The Business Growth DNA assessment is the result of an extensive research project that identified the critical personal factors contributing to growth for owner-managers of businesses with a turnover of between £0.5m and £20m

The Business Growth DNA research project team reviewed the extensive academic literature on entrepreneurial success factors. A qualitative research phase was then undertaken, in the form of interviews with owner-managers who have successfully grown their businesses to further refine a series of critical growth factors. The final research stage involved extensive statistical testing with a large sample of UK owner-managers, to ensure that the assessment is concise, psychometrically robust, and benchmarked against the relevant population.


We are grateful to the many Business Growth Programme alumni who have contributed to the development of Business Growth DNA

Cranfield’s Business Growth Programme (BGP) is the UK’s longest running and most successful programme for the development of owner-managers. It has been running with great success for more than 25 years and has helped over 2,200 owner managers achieve their business and personal ambitions.



Frequently Asked Questions

If your questions isn't answered in any of our FAQs, please contact us and we'll do our best to help

What is Business Growth DNA

Based on research into the traits of successful UK entrepreneurs by the Business Growth Programme team at Cranfield School of Management, Business Growth DNA™ is an assessment developed on psychometric principles, that identifies the key areas of personal development that you need to focus on in order to take your business to the next level.

How quickly will I get my profile report?

Instantly! Once the assessment is finished we will send the report in PDF format to your email account. Our algorithms automatically compile your report based on tens of thousands of possible permutations.

Can I retake the assessment?

Yes. However, to accurately assess any changes in your performance against the critical factors, we recommend that you re-take the assessment at 12 monthly intervals. We intend to launch an option to enable you to compare your results and will notify you when it’s available.

How can I improve performance against the Business Growth DNA factors?

We would suggest that you consider Cranfield’s Business Growth Programme (BGP), the UK’s longest running and most successful programme for the development of owner-managers. Over the past 27 years, many of our delegates have gone on to become multi-millionaires. Designed specifically for the development of owner-managers, the Business Growth Programme helps you create the future you want for your business and for yourself.

This programme provides a unique opportunity for you to step back from the day-to-day demands of running your business. By the end of the programme you will have developed a comprehensive and robust strategy and plan for the future.


To get started you are invited to:
Download the Business Growth Programme brochure

What happens to the data collected when I complete the assessment?

Firstly, we comply with data protection leglisation and will never share your personal data with third parties. Secondly, we use the aggregated, anonymised data from all completed assessments to refine the tool and share high level trends in research reports.

How was Business Growth DNA developed?

Business Growth DNA is the result of research project undertaken by the business growth team at Cranfield School of Management. The project team reviewed the extensive academic literature on entrepreneurial success factors. A qualitative research phase was then undertaken, in the form of interviews with owner-managers who have successfully grown their businesses to further refine a series of critical growth factors. The final research stage involved extensive statistical testing with a large sample of UK owner-managers, to ensure that the assessment is concise, psychometrically robust, and benchmarked against the relevant population.

Contact

We would love to hear from you, please get in touch.